Where to start with business automation so it pays back
How to pick the first process to automate, count the hours and avoid sinking budget into tools nobody uses.
Related service: Process automation
Guides on AI, automation, business systems and SEO
I write about things I first built and ran in my company Reefa and on the KtoSprząta.pl platform: automation, AI, custom business systems and SEO. The guides are for owners and directors of companies with 10 to 250 people who want to know where to start, what it costs and where it usually goes wrong.
Every guide ends with a concrete plan or checklist, and the numbers come either from my own projects or from an example that is labelled as one.
All guides
- 9 min read
- 11 min read
AI in small and mid-sized firms: what works, what fails
Where AI actually saves time in service and manufacturing companies, where it hurts, and how to keep it under control.
Related service: AI implementation
- 10 min read
Custom system or off-the-shelf tool? How to decide without guessing
Five questions that settle whether a company is fine with SaaS or needs its own system — with three-year costs.
Related service: Custom business systems
- 10 min read
SEO when customers ask ChatGPT: how a B2B company wins enquiries in 2026
What changed in search, what still works from classic SEO, and how to get AI assistants to recommend your company.
Related service: SEO and organic growth
Let’s talk about your company
30 minutes, no sales deck. You tell me where time and money leak, and I tell you what I’d do first and roughly what it costs.